Anyone can write a blog if they choose to. However, you still find that some blogs get better Healthcare SEO rankings in the search engines than others. Makes you ask yourself what you may be doing wrong. You never know, it may be that the blog title that you used doesn’t correlate to your blog content. Maybe you just don’t know how best to place your blog content. Remember, your content consumers will only ever click on your blog post if they believe that what you have for them will help answer their questions, and then more.
If you can write blogs that address all the questions of your online consumers, then your writing endeavors will be just as successful. However, you realize that most people fail miserably in this stage. In most instances, you realize that the cause of the failure in writing comes from the writers’ ignorance or arrogance, sometimes even both.
This article aims to provide you with all the simple ways with which most writers tend to fail miserably in their writing. Most writers don’t follow any of the absolute basic rules of content creation. And that’s where all the problems start. Here are the steps most blog writers use in their writing and fail miserably in their endeavors.
- Not using keywords
Writers who don’t pay much attention to their keyword research are definitely missing out on a lot. With the right target keywords, your blog can be extensively optimized to the point that it can even pull your blogs from as far back as the last search engine pages to the first ones. Therefore, unless you want to see your blog content fail miserably, you might want to start adding some target keywords, even if it’s minimal.
You also find that some writers don’t even have the slightest idea what SEO means. But then, knowing the proper keywords or related keywords can make a significant difference in your writing.
- Not using meta descriptions
The first thing that naturally attracts the interests of online consumers is usually the title tags in the search results. It may not be enough to earn your content much merits. Sometimes not even enough to have a click. But this is where meta descriptions come into play. To help enhance the energy that the blog’s title tag creates. You don’t want to leave all the work of generating meta descriptions to the search engines. Your blog’s meta description helps to excite your readers’ prospects further. By this, you need to remember that this is blog writing we are talking about. You might also want to include the target keywords in your blog’s meta description though they may not necessarily add to your overall rankings.
- Crafting boring titles
If anything, you better not write anything at all. If the title of your blog story is boring, there’s no chance that online consumers will even click on it. Catchy blog titles help to stimulate the interest and curiosity of the online readers and have them wanting to read more.
However, you also want to ensure that you don’t make your blog title complex to read or too long. The best content titles always need to be between 50 to 60 characters. Anything over that can cause creativity issues for some search engines. Remember, you can always say more in fewer words. Also, you need to remember that simplicity is the best way of ensuring the glory of expression. By this, it is essential that you remember to be creative in your title creation. But then, ensure that you don’t overdo it. Instead, you need to worry more about stimulating the interest and curiosity of your online consumers.
- Sound like a robot
When writing your blog, you also need to remember that in as much as the lead of the blog can be an essential factor, the rest of your content must be as interesting. You need to work your best to hook your audience to reading your work sentence to sentence. Boring written content is usually a bucking bull. To avoid having content that looks like it was written by a robot, engage in anecdotes whenever necessary and keep your language snappy.
- Use clichés
Blog writers that use clichés in their writing don’t usually know that doing so dilutes their writing. Don’t let yourself get caught between a rock and a hard place simply because you opted to use clichés in your writing. Clichés are written suicides that can spell the end of your writing if you aren’t too careful. So, don’t use them at all costs.
- Creating long paragraphs
Your online readers will definitely lose interest in your content even if it is great if you have very long paragraphs. Long paragraphs look complicated to the mind on pc screens. And these complications get raised 100-fold when viewing on mobile.
Therefore, you want to ensure that you keep your blog paragraphs short and to the point. Shorter paragraphs also look more pleasing to the eye. These paragraphs make a point and stand out more compared to the longer ones.
- Not frequently blogging
Another grave mistake most bloggers are known to make is not blogging as frequently. Here is another area where more is better. However, even as you have to write more content, it is essential that you ensure they are all relevant and of quality. However, it is essential to note that each simulation is different. Therefore, you want to ensure that you write at least 20 or more stories each week to keep your post relevant and active.
- Writing 300-word blogs
As a blog writer, you must note that the longer your content, the better your ratings and rankings it gets. However, this is also another situation where content words vary. But then, you might also want to note that anything that’s 300 words or less won’t really do you much justice. You might want to have your content at around 500 words for breaking news stories. For educational pieces, however, you might want to have your words at around 1,500 words. For blogs, longer content lengths are imperative.
For most people, blog writing is usually the livelihood of their websites. Blogs can also be the core elements that help strengthen the digital awareness of your brand. As a blog writer, you have to ensure that you entertain your content readers on a frequent basis. Afterward, all that remains is to leave your consumers to spread the word about your blog value. Don’t fall into the same trap as your fellow failed bloggers.